Direction · Part 1 of 7

Before we evaluate your brand, we need to know where you're trying to take it.

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Positioning · Part 2 of 7

What Does Your Brand Say Today?

What's changing, growing, expanding, or becoming more important? This is required

What season is your business in right now?

What are you stepping into next?

Think about the next 6–12 months. Are you launching something? Raising your prices? Speaking more? Expanding your services? Becoming more visible? Reaching a different client? Moving into a leadership role? Simplifying your business? This is required

If someone recommended you a year from now, what would you love to hear them say about you? This is required

What do you want to be known for in this next season?

Who do you most want to serve in this next season?

Be specific. Who is she? What is happening in her life or business when she comes looking for someone like you? This is required

What do you want your business to make possible for you?

Think beyond revenue - your time, lifestyle, impact, opportunities, family, creativity, leadership, freedom, or the kind of work you want to spend your days doing. This is required

Within a few seconds, can someone tell who you help, what you help them with, what makes your work valuable, and what they should do next?

Think about your website, photography, visual consistency, messaging, offers, social presence, and overall presentation. This is required

What part of your current brand feels most like the previous version of your business?

Note where it's already clear, and where it isn't. This is required

If someone discovered you online today without a referral, would your brand give them enough confidence to take the next step?

Does your brand look and feel like the level of business you're building?

An old service, outdated website, old photos, messaging you've outgrown, inconsistent visuals, an offer you no longer want to lead with, or simply the way you've been showing up. This is required

Why, or why not? This is required

What would increase that confidence? This is required

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What is she really hoping will change after working with you? This is required

If so, what seems to confuse people? This is required

What do you believe about your work that you want your audience to understand?

What does she want instead?

What problem does your ideal client already know she has when she comes looking for you?

Is there anything you offer that regularly requires too much explanation?

Use the words she would actually say. This is required

Can you clearly explain what you do and who you help without giving someone your entire business history?

What perspective, philosophy, or approach makes the way you work different? This is required

Write the answer you would give today. This is required

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Where are you currently hiding?

What opportunity are you ready for that your current visibility may not yet support?

When someone visits your online presence, do they see you?

Are you teaching, sharing perspective, telling stories, answering questions, showing your process, sharing client results, or helping people understand how you think? This is required

Not only your work, products, listings, graphics, quotes, or projects. Do they see and hear the person behind the brand? This is required

Is that what you want to be known for? This is required

How consistently are you communicating your expertise?

If someone followed you for 30 days, what would they believe you are an expert in?

What have you been avoiding because it feels uncomfortable, unfamiliar, imperfect, or vulnerable? This is required

Speaking? Media? Partnerships? Higher-level clients? Referrals? Leadership? A new offer? Something else? This is required

Does your personal presence support the way you want your brand to feel?

Consider your appearance, energy, style, expertise, personality, environment, and the work you're doing now. This is required

Your visuals should support the story your brand is telling.

Do you have images that support what you actually need to communicate?

Where does it feel disconnected? This is required

Wardrobe, styling, environment, body language, and how you present yourself - not from a place of perfection, but intentionality. This is required

When you look at your website and social presence, does everything feel like it belongs to the same brand?

Not just beautiful headshots - visuals for your services, process, expertise, personality, client experience, calls to action, and the stories you regularly tell. This is required

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Where does your client experience feel especially strong?

This is often where some of your strongest differentiation is hiding. This is required

Where is there unnecessary friction?

Does the experience someone has after contacting you match the promise your brand makes before they contact you?

Is there something you do exceptionally well for clients that your marketing barely talks about?

This is required

What do clients consistently notice, compliment, appreciate, or tell other people about? This is required

Inquiries, scheduling, communication, onboarding, preparation, payment, delivery, follow-up, offboarding. This is required

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The woman / business I am becoming is:

This is required

This is required

I want my brand to be known for:

Right now, my brand communicates:

This is required

The biggest disconnect between those two is:

This is required

The part of my brand I've clearly outgrown is:

This is required

The part of my brand that's already working beautifully is:

This is required

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Why does this matter for where I'm going? This is required

What needs attention? This is required

1. Priority

My first action: This is required

2. Priority

Why does this matter for where I'm going? This is required

What needs attention? This is required

My first action: This is required

My first action: This is required

Why does this matter for where I'm going? This is required

3. Priority

What needs attention? This is required

Before You Finish

First name This is required

No

This is required

Yes

This is required

If your answer isn't an immediate yes, that's okay - that's why you're here. You don't need to rebuild everything at once. You need clarity about what matters now, a plan for what comes next, and support as you put it into practice.

Where Are You Going?

The Elevated Brand Assessment

The Elevated Brand Assessment

Pull up your website, your primary social platform, your LinkedIn profile if you use it, and any other place a potential client is likely to find you. Try to look at them through the eyes of someone meeting you for the first time.

The Elevated Brand Assessment

You don't need perfect copy. We're looking for clarity.

Perspective · Part 3 of 7

Your Message

The Elevated Brand Assessment

Your Visibility

Visibility · Part 4 of 7

An elevated brand can't do its job if no one sees it.

The Elevated Brand Assessment

Presentation · Part 5 of 7

Your Visual Brand

Your visuals should support the story your brand is telling.

The Elevated Brand Assessment

The Client Experience

Presentation, continued · Part 6 of 7

Your brand isn't only what people see. It's also what they experience.

The Elevated Brand Assessment

Part 7 of 7

The Elevation Gap

Now step back and look at everything you've written. Complete these sentences.

The Elevated Brand Assessment

You need to know what needs to shift. Based on everything you've written, name the three shifts that would make the biggest difference right now.

You don't need to change everything.

Your Brand Elevation Plan

The Elevated Brand Assessment

If I changed nothing about my brand for the next 12 months, would the way I'm showing up today support where I say I want to go?

The Elevated Brand Assessment

Almost Done

Your Brand Shift, in One Place

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The Elevated Brand Assessment

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Your brief is below. Review it, identify your top three priorities, and bring them to our next group coaching call so we can dig into them together.

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Assessment Received

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Does your current online presence reflect the quality of the work and experience you actually provide?