Elevate Your Brand with Conscious Dressing-The Style Sherpa Gaelen Abt

Taking the Guesswork Out of Your Wardrobe, With The Style Sherpa Gaelen Abt

Most women entrepreneurs understand the power of a great wardrobe. But showing up with the right balance of authenticity, professionalism, and personality? Choosing clothes that accurately reflect our brand while still feeling authentic to our personal sense of style? That’s not always easy!

Luckily, I recently had the pleasure of speaking with The Style Sherpa, Gaelen Abt—a style expert who helps women take the guesswork out of creating a wardrobe they love with conscious dressing.

Today, I want to share just a snippet of our conversation with you. Keep reading to check out one of my favorite moments in our conversation!

A Conversation With The Style Sherpa, Elevate Your Brand With Conscious Dressing

Question: Lately, it seems like everyone has become jaded by ZOOM calls and may not be paying as much attention to how we’re showing up and representing our brands. Can you talk about the importance of showing up, and how our inward emotions can impact our outward appearance? And the role that our wardrobe plays in all of that?

Gaelen: 1,000,000% for sure! I started my journey with this in mind – that when we’re truly at ease with ourselves, people respond accordingly. So if we put on a ‘uniform’ for our brand people are going to feel something. They may not be in touch with it or understand it, but they’re going to feel a disconnect.

We’ve probably all met a few different people who do the same types of work. They all have the same type of business—but you’re probably drawn to one of them more than you are the others. And I’ll guarantee you, it’s because that person is representing themselves and showing up more authentically true to themselves.

You can be true to yourself, yet still, be professional. I always say, dress to please yourself first—but then make it appropriate to where you’re going, who you’re going to be, and with what you’re doing.

For example, I need sparkle today. But for this conversation, I didn’t need to look like I was going out—so I made it a little more business-appropriate, yet still bringing my personality into it. I didn’t just put on a stuffy blazer, like something from my corporate days. I’ve updated my corporate jackets to something more fun, something that represents me—and people are drawn to that. It really, really, really makes a difference.

If you’re a woman business owner who wants to strengthen your visibility, confidence, and brand presence, I’d love for you to explore my current workshops and events.

Click here to view upcoming workshops and experiences.